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Hot Hot Topics - April 2003

Welcome to the April 2003 issue of Hot Hot Topics! This issue focuses on some commonly asked questions about market research.  We hope you enjoy this issue.

The first article addresses a common complaint about market research studies: their cost. Why Do Market Studies Cost so Much? explains the logic behind the price of market studies.  What Can I Expect to Gain from a Market Research Study? explains what you can expect to gain from a market research report.  Another article called How the Flowmeter Market has Changed in the Past Two Years reviews some important product introductions and changes in suppliers that have occurred since 2001.

Volume 4, Number 2

ISSN 1350-7204

Why do Market Studies Cost so Much? (PDF File) As someone who has been writing market studies since 1990, Iíve encountered a lot of skepticism over the years about the value of these studies.  Many people cannot grasp why these studies are so expensive.  Others would like to buy a market study, but donít really understand what their value is.  I thought that in this article Iíd address the issue of cost, and then talk about what you can expect to gain from a market research study.

What Can I Expect to Gain from a Market Research Study? (PDF FIle) After I completed Volume X, The World Market for Flowmeters, I took a trip to California to visit some flowmeter companies on the West Coast.  On the plane ride out, I started thinking about how to explain the value of market research to the companies I was visiting.  Then I hit on this analogy: A market research study is like a roadmap to the industry.

How the Flowmeter Market has Changed in the Past Two Years (PDF File) . Flow Research has been analyzing the worldwide flowmeter market for the past three years.  As part of this analysis, we have done hundreds of interviews with suppliers.  We have also done hundreds of interviews with end-users of flowmeters.  How has the flowmeter market changed in the past two years?  Here are some answers, based on this research.

Flow Pyramid (PDF File) This flow pyramid shows the relationship among the ten flowmeter study volumes completed by Flow Research.

The World Market for Flowmeters (PDF File) - Flow Research has just released a new study that includes all flow technologies.  This is the first study of its kind in ten years.  This comprehensive study has market size and market share data for Coriolis, magnetic, ultrasonic, vortex, DP, positive displacement, turbine, open channel, thermal, and variable area flowmeters.

Worldflow Handbook Now Available! - Are you trying to figure out where to buy that magnetic flowmeter? You need The Worldflow Handbook! The Worldflow Handbook contains up-to-date contact information for over 350 flowmeter suppliers from around the world. It also includes a guide to flowmeter selection, including the paradigm case method, and a list of suppliers for each of the ten flowmeter types. The Worldflow Handbook is free with any study order, and is available by itself for $375. 

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